Imagine for a moment a structural engineer who has been tasked with engineering a bridge to cross a wide river. The engineer understands the strength and weight of the steel, concrete, asphalt, and other various materials that will be assembled to build a sound structure. The engineer also understands the pressures that wind, water current, temperature, [...]
An Adweek article showed up in my feed this afternoon from a friend, Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt featuring construction workers yelling at women – with messages of empowerment. The commercial shows construction workers who instead of yelling sexist catcalls, shout positive messages like, “I’d [...]
Today we often read, hear about, or otherwise discuss how being constantly connected by technology through our smart phones and other devices to social media and the Internet is diminishing our appreciation for “real” conversations and building “real” relationships in the physical world. We are encouraged to unplug and disconnect as we fight very real [...]
It’s been just nine lightning fast quarters since I began writing Corporate Empathy and openly discussing whether corporations acting with empathy could profitably find solutions to big social challenges. In that time I’ve found solid examples of just that. Initiatives like Conscious Capitalism, Benefit Corporations, and Sr Richard Brandson’s, The B Team consist of businesses [...]
This week the Tampa Bay Times announced buyouts in advance of job reductions, the result of continued declines in revenue and circulation. Just five months ago the Times implemented a pay-wall while Amazon’s Jeff Bezo’s made a significant investment in a failing industry by purchasing the Washington Post.
With the Post purchase in October I reiterated my [...]
Last week’s move by Chipotle is a great preview of how corporations may someday keep each other in check without tight regulation as they compete to outdo each other’s social impact. This entry is an excerpt from my book Corporate Empathy that you can read or watch [...]
This week Chipotle has made another move in their campaign to change the course of corporate agribusiness and continues to expand a brilliant case study in brand development. After the success of last September’s Scarecrow the restaurant chain has stepped into new territory again by debuting an original comedy series “Farmed and Dangerous” on [...]
This week two opposing partnerships in the evolution of gender equality gained coverage for taking big steps; one forward, the other backward – mostly.
As I have said previously and believe more strongly than ever, Sheryl Sandberg is one of the most influential people on [...]
In early February we were celebrating Facebook’s 10th anniversary by sharing “Look Back” videos automatically generated by Facebook. On the surface these movies are simply the result of a computer algorithm pulling data from our Facebook timeline and interactions over the past decade. However, when we peer deeper into the roughly 3,650 days [...]
The announcement by JCPenney this week that they will close 33 stores and lay off around 2,000 employees is generating a lot of media coverage and social media chatter. The company has been in trouble for a number of years and has tried multiple times to update it’s brand appeal with today’s shoppers. [...]