The article today on political consultant Mich Kates highlights a point that seems to indicate a change in local political races going forward.
The Beckner campaign tapped another, relatively inexpensive, means of reaching voters. While he raised nearly $200,000, the campaign spent none of it on television and little on the radio.
While I do not think that TV in local races is done, it certainly indicates that money should be redirected to new media to help reach voters that do not tune into local broadcast and cable news programs and channels.
Money spent on new media can be directed to better creative that targets specific voters with relative messages. This combines the effectiveness of targeted direct mail with the connectivity of the human voice and image established via traditional TV spots.
According to the Tampa Tribune eight local police and rescue agencies spent at least $175,000 since April during campaign visits by Barack Obama, Joe Biden, John McCain, Sarah Palin and Hillary Clinton.
Tampa police spent $100,826 on nine visits.
The total is only slightly more than Sarah Palin’s wardrobe blunder which was paid for by the Republican Party not our tax dollars.
These events were merely pep rallies for candidates; had they been town hall style forums of some similar format the public expense might be justified.
I want to thank everyone who gave of their time and resources to make this victory happen. It’s been a long road, and huge damage has been done to this great country, not to mention to many of you who have lost your jobs, gone bankrupt from medical bills, or suffered through a loved one being shipped off to Iraq. We will now work to repair this damage, and it won’t be easy.
Will Moore take this opportunity to be just as critical of the citizens of the country, who are fans that might boycott, regarding civic involvement as he has been on the leaders; who are easily targeted public figures that do not drive sales.
His next film could be “Fahrenheit 6%” and highlight the meager 6% of my county who voted for school board over the summer.
Something tells me his fans wouldn’t be too happy with that kind of truth.
I’ve put considerable though into what I think of this election and its results regard president. As a politically active citizen I was unhappy with either of my options and place the blame squarely on those of you who do not participate or follow your local election.
If you want to know who I voted for read this before asking, as there were only roughly 6% of you that voted in the August primary.
I regularly harp on people to “vote local” which is exactly what the local Democratic Party has been pounding home in message after message this year.
I feel this is important because just four years ago Barack Obama was a virtually unknown Illinois State Senator who was running for US Senate. He was given the opportunity to be the keynote speaker for John Kerry’s 2004 nomination at the Democratic National Convention in Boston.
Obama, 42 and likely the next U.S. senator from Illinois, gave a keynote speech not just for the Democratic Party, but for America. The buzz of his heartfelt sincerity and poignant personal story began reverberating across the nation.
The son of a Kenyan immigrant and Kansas native, Obama is the product of a interracial marriage. His Ivy League pedigree – degrees from Columbia University and Harvard Law School – belies his humble upbringing. A University of Chicago law professor and state senator, Obama carries considerable political and legal experience.
But on Tuesday, he was simply a son of the United States. He was us. All of us.
Some quotes and thoughts from Tampa Bay locals at the time:
Delano Stewart, an Army veteran said “I wanted to go put on my uniform and salute him.”
Todd Schnitt, a conservative syndicated radio host based in Tampa, had to concede this is a man with a successful political future.
Frank Sanchez corrected an opinion that Obama could someday be America’s first black president by stating instead “He’s a man who could be president. Period.”
I suggest watching the speech not as example of what beliefs you should or should not have but rather because it illustrates perfectly my argument for local involvement.
To witness an unknown State Senator become the face of a political party and just 48 months later (less time than many people’s car loans) become the President of the United States simply by giving one inspirational speech is absolutely the best example I can think of.
“Fasten your seat belts. It’s going to be a bumpy ride,” said Dick O’Brien, exec VP of the American Association of Advertising Agencies.
Much of the needed health care reform our country needs could affect Direct to Consumer pharmaceutical advertising and privacy concerns could change how marketers profile consumers.
The affects of a shift in policy could be expected in some of the following places.
Drug ads
Privacy
The FTC
The FCC
Net Neutrality
Justice Department
Congress
Hopefully responsible advertising and self regulation will help us avoid government regulation.
As part of its “Energy [R]evolution” push, one of the 35th presidents’ most famous speeches is altered to deliver a message about the dangers of global warming. It says:”When man first walked upon the moon it defined a generation. As this new millennium dawns we face a greater challenge. Climate change threatens our very existence.”
Here’s the video:
According to Brandweek, “Greenpeace hopes the issue of whether JFK would have agreed with its stance will spark debate.”
The problem I see with the video is the fact that it explains nowhere that it is not the original words of JFK and in fact the opinions of Greenpeace. Creepy as it was, CP+B’s use of Orville Redenbacher was obviously for commercial use and promoted a company invented by the deceased.
I think Greenpeace crossed an ethical line with the ad first by not providing a disclaimer. Secondly the addition of the tagline; “Why must we look to the past, for leadership today?” at the end only seems to add authenticity.
Most of the spam, urban legends, phishing scams and highly embellished emails passed as fact that people have to analyze daily are in most cases anonymous and therefore more easily dismissed.
Greenpeace’s use of similar tactics decreases the impact of other messages they may try to get out in the future by now requiring viewers to fact check.
