Search for sprint - 9 results found

Sprint… No Longer with Nextel?

According to, this Washington Post article, Sprint Nextel may be writing of up to $31 billion related to the 2005 merger with Nextel Communications. If taken in full, the write-off would eradicate all of the “goodwill,” or the premium Sprint paid for assets related to the deal. Wow, that has to hurt! “Most people agree …

Read more

Sprint Prediction: Correct

A full six months, a holiday shopping season and a new year have come and gone since predicting that “Dreams” and subsequent ads created by two time Adweek U.S. Agency of the Year, Goodby, Silverstein & Partners, would do little to improve Sprint’s business situation. According to this Reuters article that prediction was correct. Sprint …

Read more

Sprint Ahead… of a fast sinking ship?

An Advertising Age article today, Sprint Nextel CMO Mark Schweitzer Resigns, does not come as a surprise. However I find it odd that they give absolutely no reason for Schweitzer’s departure. Could it be he is jumping ship before new ad campaigns by Goodby prove to be entertaining but not convincing enough to help the …

Read more

What is Sprint Nextel thinking?

Here’s a follow up on my favorite brand mis-match. Today in my AAF SmartBrief, I notice a banner ad for Sprint together with NEXTEL. So following up on my mention from last month, I guess that Mark Schweitzer, Sprint’s chief marketing officer has so much confidence in Goodby that the company now plans to chase …

Read more

Who’s to blame for Sprint Nextel’s woes?

Today’s AdAge article, Goodby Scoops Up Sprint’s $1.2 Billion Business, quoted Mark Schweitzer, Sprint’s chief marketing officer, “Goodby’s sterling reputation and creative talents are second to none and together we will deliver a more integrated and strategic brand execution,” I wish Goodby luck on this one. Merging a top consumer oriented mobile carrier (Sprint) with …

Read more

Crispin Continues Proving Great Ads Can’t Hide Bad Products

This week Burger King announced they would be replacing Miami‚Äôs Crispin Porter + Bogusky with agency McGarryBowen after a two month agency review process. The change is not a surprising corporate reaction considering Burger King has consistently lost market share to McDonalds despite having a new revived “King” mascot that reached pop icon status and …

Read more

Microsoft and Crispin… this ought to be fun

As this headline, In an Effort to Get ‘Cool,’ Microsoft Finally Calls in Crispin, came across my screen I had to saw “wow” as the Window’s Vista campaign had previously exclaimed. Now that the Sprint & Goodby saga has ended, this might be a good relationship to watch. Don’t get me wrong unlike Burger King, …

Read more