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Google’s Success Included Stickiness

By On May 18, 2011 · Leave a Comment

Came across the article, Why Google Succeeded Where Other Search Engines Failed, from an Inc. Magazine Facebook post and was immediately struck with an irony to share.

Aside from better search results the following is strongly credited for Google’s success.

…there was another key reason: a stubborn refusal to accept the orthodox view [...]

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The Yellow Pages can’t touch this

By On June 12, 2009 · Leave a Comment

One of the first things I encourage businesses to consider as part of their Internet marketing is to take control of their listing in Google’s Local Business Center.

Just recently Google published the video below on YouTube and sums up the reasons why very well.

And it’s FREE!

If you currently spend money on Yellow [...]

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Social-Media Kegger could cause a hangover

By On May 25, 2009 · Leave a Comment

I found Doug deGrood’s recent article, This Social-Media Kegger Not All It’s Cracked Up to Be, to be quite insightful and worth a read by anyone looking to start social-media and Internet marketing efforts.

Especially if you if you are considering handing money to a company to assist you with your efforts.

As one [...]

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April AdCast; Ad Insight on Interactive Communications

By On May 4, 2009 · Leave a Comment

AdCast co-hosts Carl Vervisch and Nic Lorden invited me to discuss Ad 2 Tampa Bay’s transition to interactive media that began during my term as president of the organization.

Prior to 2005 the organization’s Internet communications were limited to an obsolete website and inconsistent use of email blasts with little knowledge of the effectiveness of [...]

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SEO Practices: Black Hat vs. White Hat SEO

By On October 8, 2007 · Leave a Comment

Before selecting an SEO consultant you should that there are two sects
so to speak and are usually referred to as Black Hats or White Hats.

The difference between the two is a long discussion on ethics and risk calculation which I will try to summarize and provide additionally reading for.

There are numerous SEOs, [...]

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SEO Practices: Flash Websites

By On October 1, 2007 · Leave a Comment

A discussion I regularly have with clients, potential clients and other website designers is how they can make their site(s) better with Flash.

Especially on the client side because they would love to have an intro movie that really highlighted their company before bringing the visitor to the actual website home page.

By default I [...]

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Using Blogs/Community for Career Advancement

By On April 10, 2007 · Leave a Comment

I read the following WSJ.com article on “How Blogging Can Help You Get a New Job” and decided it would be a good reference for some of the young professionals and business associates that I interact with to review or see in writing somewhere validation for what I try to have them do for their [...]

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Google to offer more click fraud protection

By On February 28, 2007 · Leave a Comment

Google to offer more click fraud protection
By Elinor Mills Staff Writer, CNET News.com
Published: February 28, 2007, 9:01 PM PST

From the article: Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the [...]

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